According to the Financial Times; “In the ‘attention economy’ the value of email is rapidly approaching zero”.

If this is true what does it mean to the effectiveness of organisations that rely on email for communication with their employees, business partners and customers? What value do the other communication channels provide and how can they be centrally managed?

A new approach

A new approach to communications is needed, which harnesses and manages all of the best attributes of existing digital channels, but in addition delivers new high impact direct ‘push’ channels that can punch through to audiences’ desktops and/or handheld devices when really critical alerts need to be delivered.

Skinkers Live Notification Platform

Skinkers has been working on this problem for over six years, firstly by developing a new high impact channel which delivers desktop alerts and secondly by incorporating this into the Live Notification Platform which also manages email and SMS and can deliver to the desktop, handheld or mobile phone.

Effectively map your communication requirements

The Live Notification Platform enables the enterprise to map communication requirements against the most appropriate channel and device, reserving the high impact desktop alert channel for critical communications. Messages can be delivered to an individual, or any group based on multiple criteria, delivered rapidly and if necessary, routed from one device to another until the user acknowledges the communication.

Audit and track your communications

This is a vital component of the Live Notification Platform; the ability to audit and track vital communications and use the most appropriate channel. This flexible platform enables multiple digital channels to be managed centrally for the first time and ensures that information you ShouldKnow is delivered through communication you can’t miss!

The value to the enterprise is realised in many dimensions including:

• Cost reduction
  Consolidation and rationalisation of infrastructure, communication effectiveness reducing time wasted on non-essential activity.
• Business transformation
  Effective implementation of change programmes and alignment of operational execution to corporate strategy.
• Risk reduction
  Reduction in operational risk through targeted, effective, audited communications.
• Increased revenues
  Improved employee effectiveness, increased customer wallet share, reduced churn, increased customer base and improved customer service.
• Compliance
  Reducing regulatory risks through demonstration of effective compliance program built on targeted, audited, enterprise wide communication platform.

ShouldKnow information

ShouldKnow information is priority information that is time or event dependant and important to your audience, for example corporate, compliance and audit related communications, breaking news, offers and promotions, service outages, etc.

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