News and press releases
20 November 2007
Brand Republic launch Desktop News Portal from Skinkers
Brand Republic today announced the launch of its Desktop News Portal. Based on Skinkers technology, the Portal will empower customers to choose exactly what news content they want to receive from Brand Republic and deliver it directly to the desktop. Customers will be able to change content options instantly and personalise their news streams from their desktop.
“With the huge increase in demand from our 215k unique users to deliver online content through a number of digital channels, the Desktop News Portal has enabled us to consolidate our content and deliver it in one place. With Skinkers technology we are looking at extending the functionality of the Portal, enabling our customers to get the content they want as it is produced.” said Philip Smith, Head of Digital Content, Brand Republic.
The Brand Republic Desktop News Portal, a small desktop application, can be downloaded from www.brandrepublic.com/News/DesktopAlerts/ Once a customer has selected the types of content they would like to be informed about - breaking news and other relevant editorial content – it will be delivered to their desktop as it happens. The alerts are delivered straight to the desktop in text, pictures, video and audio. Unlike other RSS based products, the Desktop News Portal combines desktop alerts with a scrolling desktop news ticker, in order to deliver the news in the way that the user chooses.
Matteo Berlucchi, CEO, Skinkers commented: “In addition to the website and email news bulletins, Brand Republic is now offering its customers a desktop delivery channel. Essential, timely information such as breaking news can now be sent to the desktop at an appropriate time with visibility and impact.”
A Brand Republic alert: 
About Brand Republic
Brand Republic is the leading online business portal for the advertising, media, marketing and PR industries. It aims to keep the people who work in those sectors informed, educated and connected with each other. Aside from Brand Republic's own dedicated breaking news service, in the UK it is the home to web sites for Haymarket's market-leading titles Campaign, Marketing, Media Week, Revolution, Marketing Direct and Promotions & Incentives.
| About Skinkers Skinkers is the market leader in enterprise communication management platforms. Our solutions ensure ShouldKnow information is delivered to audiences with visibility and impact. ShouldKnow information is important and useful information that audiences need to know e.g. service outages, corporate communications, breaking news etc. Audiences can select what type of ShouldKnow information they would like to receive and what device they would like it sent to (computers, handhelds and mobile phones). Skinkers technology is used by many of the world's leading brands. | |
| For further information Kate Lothian kate.lothian@skinkers.com +44 (0)20 7579 8352 |