News and press releases
06 February 2008
Skinkers boosts the Telegraph’s online portfolio
Skinkers today announce the launch of Telegraph Alerts, a direct-to-desktop, interactive, news delivery service. Readers of telegraph.co.uk can now choose to receive personalised content in the form of either a desktop or ticker tape alert, ensuring that important news and analysis is both delivered and read at a time that it is most relevant.
Regarded as pioneers in online news delivery, telegraph.co.uk doubled website traffic during 2007 and was named winner of the ‘Best Consumer Online Publisher Award’*. Constantly looking for ways to enhance its online offering, Skinkers Live Notification Platform enabled it to deliver bespoke, priority information in a branded format chosen by their readers. Although the application is a free download, the ability to target ads and deliver value add services to readers enables telegraph.co.uk to further monetise its editorial content. Skinkers technology is a proven way to increase website traffic.
The Telegraph Alerts is an interactive desktop application, pushing a variety of selected international news sources to the user in an opt-in fashion. It can be downloaded (free) from www.telegraph.co.uk. Users are able to hand-pick their news alerts, selecting from all areas of Telegraph news.
“The challenge for all online news organisations is how to get priority information delivered to their readers in a timely and visible way without having to rely on them to visit the website. As we now know, email doesn’t work for this type of communication; what is required is information broadcast technology that pushes information directly and effectively to the most appropriate device available to the reader including the desktop and any mobile device.” stated David Long, CEO, Skinkers Enterprise.
*About ’Best Consumer Online Publisher Award’
In November 2007, The Telegraph were presented the award by the Association of Online Publishers. “The Telegraph has lead the way this judging year with the biggest, boldest and bravest attempt yet to re-engineer its complete organisation, a restructuring which reflects the importance of its online offering as part of the total media mix.”
www.ukaop.org.uk
| About Skinkers Skinkers is the market leader in enterprise communication management platforms. Our solutions ensure ShouldKnow information is delivered to audiences with visibility and impact. ShouldKnow information is important and useful information that audiences need to know e.g. service outages, corporate communications, breaking news etc. Audiences can select what type of ShouldKnow information they would like to receive and what device they would like it sent to (computers, handhelds and mobile phones). Skinkers technology is used by many of the world's leading brands. | |
| For further information Kate Lothian kate.lothian@skinkers.com +44 (0)20 7579 8352 |