News and press releases
23 February 2008
B2B Marketing: Nationwide launches Skinkers service
B2B Marketing magazine: www.b2bm.biz
Called Nationwide Express it uses technology supplied by Skinkers to provide product information to the financial advisers and mortgage brokers who sell Nationwide's products on to consumers.
Messages range from new product announcements to service enhancements and lending criteria changes. “We launched Nationwide Express because feedback from intermediaries showed they felt we could improve in providing timely communications,” explains Peter Leydon, divisional director of prime intermediary lending at Nationwide.
“We have turned the desktop into a highly visible communication channel that will increase our competitive advantage. We can send messages about rate changes quicker than on email for example, as well as targeted information such as regional house prices,” he adds.
“This enables Nationwide to communicate more effectively with its audience,” adds David Long, CEO of Skinkers. “It's making sure it's delivering the right information at the right time to the right person and to the right device.”
| About Skinkers Skinkers is the market leader in enterprise communication management platforms. Our solutions ensure ShouldKnow information is delivered to audiences with visibility and impact. ShouldKnow information is important and useful information that audiences need to know e.g. service outages, corporate communications, breaking news etc. Audiences can select what type of ShouldKnow information they would like to receive and what device they would like it sent to (computers, handhelds and mobile phones). Skinkers technology is used by many of the world's leading brands. | |
| For further information Kate Lothian kate.lothian@skinkers.com +44 (0)20 7579 8352 |