Skinkers, communication you can't miss

Skinkers has been recognised by Gartner as a “Cool” CRM vendor. One of only a handful of companies to gain the accolade, Skinkers will showcase their latest CRM solutions for financial services, airlines and logistics at the Gartner CRM Summit.

According to Gartner, “There are certain basic elements that every organisation needs to get right to effectively manage their customer relationships. Solid foundations can be built by developing a clear CRM vision and strategy, focusing on compliance, security, rationalised platforms, ensuring good data quality and delivering a positive customer experience. However, for a business to compete and grow, it needs innovation not only of its products, but in how it attracts, keeps, and extends relationships with its customers.”

Skinkers CRM solutions are designed to solve communication problems and enable effective interactions with customers. In June 2006, the Financial Times ran an editorial discussing the effectiveness of customer communications and interactions between customers and the enterprise. They looked primarily at the digital communication channels available (email, the Internet, Instant Messenger (IM), and SMS) and their conclusion was stark: “In the ‘attention economy’ the value of email is rapidly approaching zero”.

If this is true what does it mean to the effectiveness of organisations that rely on email for communications? What value do the other channels provide and how can they be managed? How does an enterprise create an interactive dialogue with its customers without relying on them to visit the corporate website or check their email? How does an enterprise get important notifications through the communication fog to customers, without resorting to expensive and intrusive phone calls through the call centre?

Skinkers will demonstrate how its solutions overcome these challenges and deliver a totally new way of connecting brands to customers.

About Gartner Summit
At the 2008 Gartner Customer Relationship Management Summit, you'll find business and IT strategies to inspire you to new ways of working, confirm your own best practices and discover new ways to develop business opportunities. The event is aimed at both business and IT professionals with the explicit intention of blending the lessons of the last ten years with the latest approaches that Gartner is seeing organizations adopt. In three parallel tracks - Customer Experience, Sourcing & Implementation, and Analytics & Insight, twelve Gartner analysts will present the latest research and advice on the strategies and technologies that will shape the future of your customer relationships. The Gartner speakers will be complemented by distinguished keynote speakers and senior level case study speakers from leading financial institutions.
www.gartner.com/it/summits/crm9i/overview.jsp