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The ‘World’s Largest Global Newspaper’ deploys Skinkers technology

Metro International launch Skinkers enterprise communication platform to enhance customer relationships

01 July 2008

Skinkers today announces that Metro International have deployed their communication platform to deliver targeted news and analysis to their French and Spanish speaking audience. Metro International Alerts deliver personalised, interactive content to users in the form of a highly visible desktop alert or a ticker, ensuring that important news and analysis is both delivered and read at a time that is relevant.

According to the Guinness Book of Records, Metro International is the ‘World’s Largest Global Newspaper’ with 23 million readers per day in 23 countries. Metro France is the country’s largest daily newspaper with over 2.3 million people reading the paper everyday.  Metro Spain is the country’s largest free daily with a 90% coverage.

Metro International wanted to extend their relationship with their daily readers, providing them with relevant news throughout the day and driving them to their website.  Tom Symonds, Interactive Managing Director commented, “With Skinkers technology we are able to use the desktop as a communication channel and push important, relevant news to those who have chosen to receive it. We can now effectively deliver news to our readers all day rather than just once in the morning. This kind of value added service really helps to enhance customer relationships and drive website traffic.”

Metro International Alerts can be downloaded (free) from www.metrofrance.com/gadget and www.diariometro.es/metroflash

Users are able to hand-pick their news alerts, selecting from all areas of Metro news. They can also add third party RSS feeds David Long, CEO, Skinkers “The challenge for all news organisations is how to get priority information delivered to their readers in a timely and visible way. Skinkers technology is an innovative way to help them deliver important information, such as breaking news and weekly blog round ups, to their audience. This is much more effective than sending emails which are often ignored.”

Example of a Metro International alert:

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