Skinkers secures first institutional funding from NewMediaSPARK

Push communications specialist, Skinkers, has received £2 million investment from quoted venture capital investor, NewmediaSPARK.

09 February 2006

Skinkers, the rapidly growing push communications specialist, has received £2 million investment from quoted venture capital investor, NewMediaSPARK. The new capital represents the first institutional funding for Skinkers since its inception in 2002. Skinkers will use the new funds to promote its existing services, including the recently launched branded RSS readers, finalise the development of its mobile offering and increase its international sales capabilities. Ascendant, the technology focussed corporate finance boutique, advised Skinkers on the fund raising.

Based in London, Skinkers is a developer of innovative, push, desktop-based notification solutions. Leading media and marketing companies as well as other large scale enterprises, such as BSkyB, HBOS, the BBC, Cisco Systems, London Stock Exchange, the FT, CNN and leading sports clubs, use Skinkers technology to deliver important messages to customers, staff and partners. These notifications can take the form of text, images, surveys, video and multimedia and are presented to the recipient's PC via branded windows, at scheduled times and in front of all other content.

Fully funded and with world leading technology, Skinkers is well placed to exploit the growing demand for push communication solutions particularly in the areas of security notifications, breaking news, RSS and online advertising.

Matteo Berlucchi, CEO of Skinkers, commented "NewMediaSPARK have impressed the Skinkers team with their knowledge of the sector and the resources they applied to assessing and completing the funding transaction efficiently and effectively. We are looking forward to working with NewMediaSPARK to grow Skinkers and develop its leading position in the sector".

Jay Patel, Director of NewMediaSPARK, said "Skinkers has a highly experienced management team and has created a market leading technology platform and product set that has proven its value to an impressive and growing blue chip client base. With the opportunities it now has with RSS and in the mobile space, Skinkers is poised for rapid expansion".

Stuart McKnight, Managing Director of Ascendant, added "A great many UK, European and US investors were interested in the Company, but NewMediaSPARK immediately understood the opportunity and got to the finish line first. The additional capital will allow the business the fully exploit the opportunities it has and we expect great things over the next few years. It was a pleasure working with the Skinkers team and we look forward to working with them on more deals in the future".



About Skinkers
Skinkers is the market leader in enterprise communication management platforms. Our solutions ensure ShouldKnow information is delivered to audiences with visibility and impact. ShouldKnow information is important and useful information that audiences need to know e.g. service outages, corporate communications, breaking news etc.  Audiences can select what type of ShouldKnow information they would like to receive and what device they would like it sent to (computers, handhelds and mobile phones).  Skinkers technology is used by many of the world's leading brands.

For further information
Email Skinkers
+44 (0)20 7579 8350