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Skinkers announces the launch of the first 4-in-1 desktop solution for news and RSS at Technology for Marketing 2006

Skinkers, the market leader in desktop alert and notification technology, has announced today at Technology for Marketing 2006 the launch of an innovative desktop-based news delivery product for marketers, online publishers, and their audiences.

07 February 2006

The Skinkers Desktop News Agent allow companies to retain and enhance the relationship with their audiences through a compelling, "low-tech" desktop application. Desktop News Agent lets readers simply check boxes and drag-and-drop feeds in order to have their news delivered in the way they want. The Desktop News Agent can be configured to display news in 4 formats: inside a ticker-tape, as desktop alerts, in a feed browser and in a screen saver or even in all of these at once.

This innovative product developed by Skinkers allows users to enjoy the benefits of the new trend in RSS, even if they don't know what RSS is! 

Skinkers Desktop News Agent is also an advertising platform. Thanks to the use of a compelling graphic user-interface (inspired by contemporary software design as opposed to that of traditional email clients), ad-server based advertising can be placed next to the content users are reading, in a contextual way.

Skinkers completely "re-skins" its Desktop New Agent for each customer, thus creating a truly bespoke and branded product that can be distributed from the RSS web pages on their web sites.

Skinkers is also pleased to announce that the launch partner will be the Financial Times on FT.com. Their branded application is due to be released in the next few weeks.

Matteo Berlucchi, CEO of Skinkers, commented: "We believe our new desktop-based RSS product is exactly what companies and their online audiences want. It's a simple, non-technical, versatile desktop solution that allows people to configure the delivery of the news they want, in the way they want to receive it, and at the same time, avoiding the over-crowded email inbox".

Organisations can take advantage of this solution by regaining control of the "reading" and "user" experience of their audience, while at the same time monetizing their RSS content in a seamless way".

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