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World’s first live skiing desktop portal

Dolomiti Superski today announced they have launched Skinkers innovative technology to deliver an ‘all in one’ communication service to skiers worldwide.

09 February 2007

Dolomiti Superski (the world’s #1 ski carousel with over 1,200 km of slopes) and Visit Dolimites (the official website of the Dolomites, a joint project between Trentino S.p.A., Suedtirol Marketing and Veneto Region), today announced they have launched Skinkers innovative technology to deliver an ‘all in one’ communication service to skiers worldwide. They will now be able to ‘push’ relevant news, content and videos to their audience without waiting for them to visit their website.

“We needed an engaging way of keeping our audience informed and driving them to our websites.  Skinkers has provided us with an innovative communication platform that does just this.” said Irene Manzone, Web Editor VisitDolomites.

After downloading “Dolomiti Live”, a small desktop application available from www.dolomitisuperski.com and www.visitdolomites.com, skiers are kept informed about holiday offers, the weather (especially the snow) and skiing news. They are also given the ability to instantly book holidays online. Alerts are delivered straight to the desktop in text, pictures, video and audio, ensuring messages are seen at the time when they are most relevant. “Dolomiti Live”, whose concept and graphics have been created by H-art, is available in three languages – Italian, German and English.

Matteo Berlucchi, CEO, Skinkers commented that “Skinkers has delivered a new communication channel to Dolomiti Superski. ShouldKnow™ information such as weather forecasts, avalanche warnings or special last minute offers can now be sent to the desktop at an appropriate time with visibility and impact. This is much more effective than sending emails which are often ignored.”

Example of a "Dolomiti Live" alert:

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