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Skinkers provide information broadcast technology to NPR

NPR delivering news to users' desktops

28 August 2007

Skinkers, the market leader in information broadcast technology, announced today that they have supplied desktop technology to www.NPR.org, the worldwide news organization.  This Software as a service (SaaS) technology will enable NPR to deliver news headlines, the hourly NPR Newscasts and other information to users’ desktops. Skinkers provides information broadcast technology to numerous major news organizations, including: The Wall Street Journal, CNN International and the BBC.

Using this technology, NPR.org now can push relevant content, including news alerts, to its online users.  The news application can be configured to deliver and display news feeds in three familiar formats: a desktop ticker, desktop alerts and inside a feed browser.  The user can also access a button on the desktop ticker to listen to the hourly NPR Newscast. The application can be downloaded from www.npr.org/desktopalerts

Skinkers provides a simple way to push and manage news feeds (RSS) with this user-friendly desktop application.  Users can decide what kind of news will be transmitted through which desktop delivery channel, alert, ticker or browser.  In addition, users can add RSS feeds from other websites. The alerts are delivered directly to the desktop in text and pictures, displaying in front off all other open applications.  

About NPRSince its launch in 1970, NPR has evolved into a leading multimedia company, primary news provider and dominant force in American life. NPR currently produces and/or distributes nearly 1500 hours of programming weekly for listeners on broadcast, HD and satellite radio; online; and podcasts.  The 24/7 NPR Worldwide program stream reaches listeners in more than 100 countries and NPR.org offers hourly newscasts, audio streaming of current and archived NPR programs and extensive original online-only content. More information is available at www.NPR.org

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