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Pharmacy IT industry adopts Skinkers information broadcast technology

Cegedim Rx launch exclusive desktop messaging service

22 October 2007

Cegedim Rx, the UK market leaders in pharmacy IT, and Skinkers today announced a brand new messaging service that delivers the latest news and special offers directly to the desktop of pharmacy staff.  This exclusive service to the pharmacy industry is called CrxDirect and was built using Skinkers information broadcast technology which enables the delivery of priority information with visibility and impact.  

“We needed an engaging and proactive way of keeping our audience informed with essential professional information. Skinkers provided us with an innovative communication platform that does just this. We are delighted to be the first in our industry to use this approach. This provides users of Nexphase and Pharmacy Manager with a unique service which delivers up to date, essential pharmacy information. Ensuring that our customers can work safely in their environment.” said Anna Sutherland, Marketing Manager, Cegedim Rx Ltd.

It is increasingly difficult to reach audiences effectively through existing digital channels, CrxDirect overcomes this by delivering messages directly to the desktop in text, pictures, video and audio. Pharmacy staff can remain informed about all professional information, without leaving the desktop. This ensures that pharmacy staff work safely with all the latest professional information provided instantly. 

CrxDirect is easy to download and totally free. The application is fully customisable, designed with the user in mind, ensuring that pharmacy staff only receive relevant and timely information.

Matteo Berlucchi, CEO, Skinkers commented that “Skinkers has delivered a new communication channel to Cegedim Rx. ShouldKnow™ information such as industry updates, product recalls and training can now be sent to the desktop at an appropriate time with visibility and impact. This is much more effective than sending emails which are often ignored.”

About Cegedim Rx Ltd
Cegedim Rx Ltd is a leading quality supplier of pharmacy IT solutions. They are committed to meeting and exceeding customer expectations by providing the best pharmacy IT solutions and services, through consistent design, delivery and support of client focused products. CrxDirect keeps pharmacists informed about new products and services, news, essential drug recalls and training. www.cegedimrx.co.uk

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