Telegraph Sports iPhone & Blackberry apps

In partnership with Telegraph Media Group, Skinkers developed a suite of iPhone and Blackberry applications for key sporting events. The applications individually covered Wimbledon, F1, Majors Golf and International & County Cricket. The applications included the following features:

  • Real-time commentary, scores and scoreboards as well as event calendars, fixtures and results.
  • Content from the editorial team at the Telegraph, including news articles, photo galleries, sporting profiles as well as streaming videos.
  • Social features such as sharing with friends via email, Facebook and Twitter as well as including interactive twitter feeds.

The applications were monetised by Telegraph Media Group in a variety of ways, including charging for the application and working with complimentary brands to deliver deeply integrated sponsored experiences.

A sample of the feedback from users:

"Great App" (5 stars)
"I downloaded this app last week and it's quickly become one of my all-time favourites. A great news reader app, it's better and more visually appealing than almost all others. It covers news, tech, cricket and business matching my interests exactly, and does so with quality and style. I am not a Jaguar driver yet, but I think my next car will be a Jaguar!"

I downloaded this app last week and it's quickly become one of my all-time favourites.